SEO report of marketedchina.com
Market Ed China: Chinese Student Recruitment Marketing
www.marketedchina.com/
We are specialists in China higher education marketing, helping our university clients achieve their goals in high quality Chinese student recruitment.
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : www.marketedchina.com/
Character length : 22
Title
Market Ed China: Chinese Student Recruitment Marketing
Description
We are specialists in China higher education marketing, helping our university clients achieve their goals in high quality Chinese student recruitment.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
locale: en_GB
type: article
title: Home
description: The Market
China accounts for 38% of the world’s international student market
547,578 Chinese students enrolled at Western Universities in 2015. The USA, the UK and Canada are the three leaders in Chinese international student recruitment. Many Western universities are competing for a share of this
url: http://www.marketedchina.com/
site_name: Market Ed China
image: http://www.marketedchina.com/wp/wp-content/uploads/2016/01/logo-marketedchina-@1x.png
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://marketedchina.com/robots.txt
https://marketedchina.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
Linkedin4
Facebook Share0
Facebook Comments0
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Market Ed China: Chinese Student Recruitment Marketing
Character length : 54
Good! The title’s length is between 10 and 70 characters.
Character length : 54
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 2%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 0 | 7 | 7 | 0 | 0 | 0 |
Heading structure in the source code
- <H2> Higher Education Marketing in China
- <H3> We are the only digital marketing agency that specialises in helping British and American universities achieve their goals in China
- <H2> The Market
- <H2> China accounts for 38% of the world’s international student market
- <H2> The Marketing Challenge
- <H2> To be successful in this market, you have to build brand preference directly with prospective students, using powerful local online marketing
- <H2> Our Core Services
- <H2> Chinese international student recruitment
- <H3> Higher Education Consulting
- <H3> Chinese Website Development
- <H3> Baidu Search Engine Optimisation
- <H3> Baidu Pay Per Click
- <H3> Chinese Social Media
- <H3> Chinese Online PR
Word cloud
- chinese15
- students8
- china7
- marketing6
- online5
- market5
- baidu5
- student5
- education5
- higher4
- recruitment4
- universities4
- reach3
- international3
- prospective3
- local3
- services3
- website3
- social3
- media3
- search2
- most2
- becoming2
- western2
- competing2
- country2
- registered2
- kingdom2
- directly2
- united2
- number2
- consulting2
- world’s2
- ever2
- address2
- agents2
- only2
- house2
- quay2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| chinese | |||
| students | |||
| china | |||
| marketing | |||
| online | |||
| market |
Two Word cloud
- student recruitment3
- chinese students2
- western universities2
- those who2
- social media2
- online marketing2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 6 images on this web page.
Good! Every image has an alternative text attributes set on this website.
Good! Every image has an alternative text attributes set on this website.
Readability
Flesch–Kincaid Grade Level
6.20
Flesch Reading Ease
58.50
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.70
Dale–Chall Readability
10.00
SMOG Index
7.60
Spache Readibility
5.00
Number of letters
87676
Number of words
17202
Number of sentences
4029
Average words per sentences
4
Number of syllables
29283
Syllables in words
28476
Average syllables in words
1.70
Number of words in first three syllables
2321
Percentage of word / syllables
13.49
Words not in Dale-Chall easy-word list
10967
Words not in Spache easy-word list
913
Technologies
Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is not fast enough: 1.8 seconds have passed until the page started to load.
Loading time
2,547 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
27
Number of source domains
5
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- http://ajax.googleapis.com/.. /jquery.min.js?ver=1.11.3
- http://www.marketedchina.com/.. /front.min.js?ver=1.2.42
- http://www.marketedchina.com/.. /comment-reply.min.js?ver=4.9.8
- http://www.marketedchina.com/.. /wp-embed.min.js?ver=4.9.8
- http://www.marketedchina.com/.. /front.min.css?ver=4.9.8
- http://www.marketedchina.com/.. /style.css?ver=4.9.8
- http://fonts.googleapis.com/css?family=Nixie+One%3A400%2C400italic%2...
- http://www.marketedchina.com/.. /style.css?ver=1.0.0
- http://www.marketedchina.com/.. /font-awesome.css?ver=1.0.0
- http://www.marketedchina.com/.. /ilightbox.css?ver=1.0.0
- http://www.marketedchina.com/.. /animations.css?ver=1.0.0
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- http://www.marketedchina.com/wp/wp-content/plugins/cookie-notice/js/front.js?ver=1.2.37
- http://www.marketedchina.com/wp/wp-includes/js/comment-reply.min.js?ver=4.7.5
- http://www.marketedchina.com/wp/wp-content/themes/Avada/assets/js/main.min.js?ver=1.0.0
- http://www.marketedchina.com/wp/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
741.03KB
Javascript minifying
Great! The Javascript files are minified.
Speed test – CSS
CSS
Error! Too many CSS files detected that slows down the page load.
- http://www.marketedchina.com/wp/wp-content/plugins/cookie-notice/css/front.css?ver=4.7.5
- http://www.marketedchina.com/wp/wp-content/themes/Avada/style.css?ver=4.7.5
- http://www.marketedchina.com/wp/wp-content/themes/Avada-Child-Theme/style.css?ver=1.0.0
- http://www.marketedchina.com/wp/wp-content/themes/Avada/assets/fonts/fontawesome/font-awesome.css?ver=1.0.0
- http://www.marketedchina.com/wp/wp-content/themes/Avada/ilightbox.css?ver=1.0.0
- http://www.marketedchina.com/wp/wp-content/themes/Avada/animations.css?ver=1.0.0
File size of all css files combined
498.27KB
CSS minifying
You can save 60KB (13% compression) on the analysed URL by minifying the CSS files.
- By minifying http://www.marketedchina.com/.. /style.css?ver=4.9.8 you can save 45KB (13% compression rate)
- By minifying http://www.marketedchina.com/.. /ilightbox.css?ver=1.0.0 you can save 7.1KB (14% compression rate)
- By minifying http://www.marketedchina.com/.. /animations.css?ver=1.0.0 you can save 6.7KB (20% compression rate)
- By minifying http://www.marketedchina.com/.. /style.css?ver=1.0.0 you can save 1.2KB (16% compression rate)
Speed test – Compression
Uncompressed size of the of the HTML
146.16KB
Gzip compression
Error! By using Gzip you can save 442.6KB (74% compression) on your site.
- By compressing http://www.marketedchina.com/.. /main.min.js?ver=1.0.0 you can save 442.6KB (74% compression rate)
- By compressing http://www.marketedchina.com/.. /style.css?ver=4.9.8 you can save 322.2KB (86% compression rate)
- By compressing http://www.marketedchina.com you can save 121.9KB (83% compression rate)
- By compressing http://www.marketedchina.com/.. /ilightbox.css?ver=1.0.0 you can save 48.8KB (89% compression rate)
- By compressing http://www.marketedchina.com/.. /animations.css?ver=1.0.0 you can save 33KB (93% compression rate)
- By compressing http://www.marketedchina.com/.. /font-awesome.css?ver=1.0.0 you can save 20.1KB (77% compression rate)
- By compressing http://www.marketedchina.com/.. /wp-emoji-release.min.js?ver=4.9.8 you can save 7.5KB (63% compression rate)
- By compressing http://www.marketedchina.com/.. /style.css?ver=1.0.0 you can save 5.5KB (72% compression rate)
- By compressing http://www.marketedchina.com/.. /icomoon.woff you can save 4.8KB (38% compression rate)
- By compressing http://www.marketedchina.com/.. /front.min.css?ver=4.9.8 you can save 1.4KB (64% compression rate)
- By compressing http://www.marketedchina.com/.. /front.min.js?ver=1.2.42 you can save 1.1KB (61% compression rate)
- By compressing http://www.marketedchina.com/.. /wp-embed.min.js?ver=4.9.8 you can save 647B (47% compression rate)
- By compressing http://www.marketedchina.com/.. /comment-reply.min.js?ver=4.9.8 you can save 489B (46% compression rate)
Speed test – Browser cache
Number of static resources (image, JS, CSS)
11
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| http://www.marketedchina.com/.. /chinese-social-media.png | Expiry time is not specified |
| http://www.marketedchina.com/.. /great-wall-of-china.jpg | Expiry time is not specified |
| http://www.marketedchina.com/.. /slideshow-1.jpg | Expiry time is not specified |
| http://www.marketedchina.com/.. /logo-marketedchina-@1x.png | Expiry time is not specified |
| http://www.marketedchina.com/.. /logo-marketedchina-@2x.png | Expiry time is not specified |
| http://www.marketedchina.com/.. /logo-marketedchina-sticky-@1x-1.png | Expiry time is not specified |
| http://www.marketedchina.com/.. /logo-marketedchina-sticky-@2x-1.png | Expiry time is not specified |
| http://www.marketedchina.com/.. /map-global-2017.gif | Expiry time is not specified |
| http://www.google-analytics.com/analytics.js | 2 hours |
Speed test – Images
File size of all images combined
531.54KB
Image optimisation
All images are optimized.
Links
We found a total of 28 different links.
Internal links: 25
External links: 3
Internal links: 25
External links: 3
External links:
| Link text (anchor) | Link strength |
|---|---|
| https://www.facebook.com/marketedchina | |
| https://twitter.com/Market_Ed_China | |
| https://www.linkedin.com/company/marketedchina |
Internal links:
Website security
IP
95.142.152.194
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Order of Heading elements on mobile by position
- H2 : Higher Education Marketing in China, ( 0px from top )
- H3 : We are the only digital marketing agency that specialises in helping British and American universities achieve their goals in China, ( 0px from top )
- H2 : The Market, ( 730px from top )
- H2 : China accounts for 38% of the world’s international student market, ( 847.59375px from top )
Typos
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